As Tourism Booms, Amsterdam Shifts to Damage Control

Earlier this month, a report from the Netherlands Tourist Board announced a remarkable policy change: Acknowledging that “more is not always better,” the board will no longer actively promote its country as a tourist destination. Instead, straining under the pressure of a booming tourism scene, the board will focus on redistributing the visitors it already has, operating as a sort of tourism damage control for popular vacation hotspots.

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Netherlands will stop promoting its capital as a destination